I’m a Product Designer and new mom based in South Florida.
Between enjoying the sunshine, local waterfront eats, and conducting extensive research on raising a tiny human, I'm usually just figuring out what's for dinner.
My Career Journey
For the last four years I've been a Product Designer at Dun & Bradstreet, solving complex enterprise challenges. Before that, I was a founding designer at three startups—taking ideas from early concepts to TechCrunch recognition and venture funding.
Before that, I was a freelance consultant doing brand design and building custom WordPress sites for clients. And even before that, I founded my own fashion startup and experienced the highs and lows of building something from nothing.
Even More About Me
My non-traditional path—from WordPress customization to fashion entrepreneurship to founding startups to enterprise design—taught me to offer end-to-end solutions and adapt to wildly different contexts.
Living over a decade in Tel Aviv's tech scene and becoming an Israeli citizen shaped my approach to creative direction, brand identity development, and UX/UI design. That experience gave me a different perspective on building products and working across cultures.
I'm drawn to how AI can enhance rather than replace human creativity. I'm constantly experimenting with new tools and approaches that make creative work more intentional and effective. The goal isn't just speed—it's working with greater insight and purpose.
Design Philosophy
UX roles today are scattered and poorly defined. Many designers find themselves pulled in directions that dilute rather than strengthen their craft. I believe in focused design roles where dedicated research support exists, where there's room to obsess over details that matter, and where thinking extends beyond the sprint. This is where exceptional design happens.
My approach centers on deep craftsmanship and bold experimentation working together. Whether building accessible design systems that scale or crafting data visualizations that reveal important patterns, I'm motivated by design's potential to create clarity and open new possibilities for real people solving real problems.